Discover Our Elf Beauty Range

Stay ahead of trends with the latest Elf Beauty launches and exclusive releases.

e.l.f. Primer-Infused Blush, Long-Lasting & Budge-Free Makeup, Lightweight Feel & Medium Coverage, Vegan & Cruelty-Free, Always Crushing

4.4

UKStore

R694

Elf Smudge Brush

4.5

IndiaStore

R1,389

e.l.f.Expert Liquid Liner, Smudge-proof, Buildable, Long-lasting, Enhances, Defines, Jet Black, Precision Brush 4.2ml

4.4

UKStore

R124

e.l.f.Prime & Stay Finishing Powder, Sets Makeup, Controls Shine & Smooths Complexion, Delivers A Matte Finish, Vegan & Cruelty-Free, Fair/Light

4.3

USAStore

R311

e.l.f. Cosmetics Glossy Lip Stain, Lightweight, Long-Wear Lip Stain For A Sheer Pop Of Colour & Subtle Gloss Effect, Berry Queen

4.0

IndiaStore

R449

e.l.f.No Budge Retractable Eyeliner, Creamy, Ultra-Pigmented, Coffee

4.4

USAStore

R316

e.l.f.Brow Laminating Gel, Strong-Hold, Clear-Drying & Water-Resistant Brow Gel Creates Laminated Brows, Comb & Sculpt Brows, Vegan & Cruelty-free

4.1

UKStore

R485

e.l.f. No Budge Shadow Stick, Long-Lasting Cream Eyeshadow Stick For High-Pigment, Metallic Color, Vegan & Cruelty-Free, Champagne Crystal

4.2

IndiaStore

R424

e.l.f. SKIN Holy Hydration Off Makeup Remover, Liquid Makeup Remover For Eye, Lip & Face Makeup, Gentle Formula, Vegan & Cruelty-free

4.5

USAStore

R377

e.l.f. Dewy Coconut Setting Mist, Makeup Setting Spray, Hydrates & Conditions Skin, 2.7 Fl Oz (80mL)

4.4

UKStore

R514

e.l.f. Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 20 Light Cool

4.2

USAStore

R466

e.l.f. 16HR Camo Concealer Full Coverage Lightweight Conceals Corrects Contours Highlights Dries Matte Shades + 27 Colours Ideal for All Skin Types, Light Ivory, 6 millilitre

4.3

UKStore

R246

e.l.f. Cosmetics Holy Hydration! Hydrating Coconut Mist, Refreshes, Soothes & Invigorates Skin, Tropical Scent, 2.7 Fl Oz (Pack of 1)

4.6

IndiaStore

R709

e.l.f.Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer, Evens Skin & Brightens, Grips Makeup, Vegan & Cruelty-Free, 0.8 Fl Oz

4.5

USAStore

R442

e.l.f. Pro Eyelash Curler Strong, Contoured, Lifting Creates Long Lasting, Eye-Opening, Voluminous Lashes Includes Additional Rubber Replacement Pad Gunmetal,84067

4.2

UKStore

R346

e.l.f. Skin Holy Hydration! Lip Masks, Hydrating Leave-on Lip Mask For Soft & Smooth Lips, Enriched With Hyaluronic Acid, Powder Blue

4.5

UKStore

R422

e.l.f. Halo Glow Powder Puff, Soft, Reusable Powder Puff For Applying Loose Or Pressed Powders, Easily Conforms To The Face, Vegan & Cruelty-free

4.5

USAStore

R288

e.l.f. Expert Liquid Liner, Jet Black, 0.15 Fluid Ounce

4.3

IndiaStore

R302

e.l.f. SKIN Holy Hydration! Triple Bounce Serum, 1.7% Hyaluronic Acid Serum For Plump, Bouncy Skin, Great For Hydrating Dry Skin

4.6

IndiaStore

R1,039

e.l.f. Matte Magic Mist & Set - Small, Lightweight, Long Lasting, Mattifying, Revitalizes, Controls Shine, Refreshes, Hydrates, All-Day Wear, 2.0 Fl Oz

4.5

USAStore

R390

e.l.f. Pout Clout Lip Plumping Pen, Nourishing Lip Balm For Sheer Color & Shine, Plumps & Moisturizes, Vegan & Cruelty-Free, Toasted

4.2

IndiaStore

R684

e.l.f. Hydrating Core Lip Shine, Conditioning & Nourishing Lip Balm, Sheer Color Tinted Chapstick, Blissful, 0.09 Oz

4.3

USAStore

R574